Τετάρτη, 9 Φεβρουαρίου 2011

What is the Long Tail?

My definition is..

"Make everything available everywhere for everyone and provide tools to find them"


..which means that..
  • "..everything..": There are several unpopular products that can be sold to niche markets
  • "..everywhere for everyone..": Similar niche markets can be found all around the world
  • "..tools..": The vast amount of products need tools like search engines, suggestions, reviews and so on, to help the consumer find what he really needs
..for instance..

In case of books:
  • Amazon claims to sell more than 5,000,000 books
  • Any physical store can sell up to 100,000 books
  • It is certain that not all of those 5 million books are from the top 100,000 selling books. They are also from the less famous ones, that brick and mortar book stores would not sell at all.
  • The sales of those less famous books is nearly the 25% of the whole.




Long tail

Gadget

Αυτό το περιεχόμενο δεν είναι ακόμα διαθέσιμο μέσω κρυπτογραφημένων συνδέσεων.

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